Thursday, September 13, 2007

October is marketing Mecca

Warnng: Cancer rant

It's just around the corner, that month where every object turns pink and "a portion goes for breast cancer research". Oh, really? What portion? What Organization? What does that organization represent and what are their policies? What pieces of legislation do they support? How much of the money goes to overhead for that organization? Does that organization support equal access to quality health care for all? OR does the money go to Susan G Komen? Nancy Brinker (founder of Susan G Komen) is a Republican who was given the ambassadorship to Hungary after tossing baby Bush some Texas cash. Her hubby owns Chili's and other Brinker's establishments. (Can you say sub-par meat?) Komen takes money from corporate sponsors who are responsible for polluting the environment which causes cancer. Komen says they are for "The Cure" but they do not support environmental research. By environmental research, I mean ANYTHING that is not genetic. And 85% of breast cancers diagnosed are NOT genetic-they ARE environmental.

Wrapping it in a pink ribbon does not change the truth.

Race for the Cure, my ass.

6 comments:

CatBoy said...

Umm, what am I supposed to do with the pink grapefruit marmalade I bought that I thought was going to save millions of lives?

I guess I can eat it with crow instead of toast. Thanks for giving me info I previously was unaware of. I will remember this in future.

newestYorker said...

Oh Cat, I was just having a little soapbox rant. I usually end up buying something during the blitz but I am trying to Think Before I Pink. Grapefruit marmalade sounds worthy to me

CatBoy said...

I got the marmalade from the World of Tea catalog (I think). Think before you Pink- sound advice.

chenchy said...

So well put! I remember when a cause used to be something - not a marketing opportunity.

I actually spent time in a meeting a few months back as the marketing team debated what we could package pink to "tie in" with Breast Cancer awareness.

revolting.

Anonymous said...

I wipe for the Cure....I'm doing my part, right?

Anonymous said...

I went to my local hospital to get information on resources available for breast cancer patients in our rural community -- were there support services, help with transportation to treatment, etc.? It was awareness day and every hospital employee was wearing a bright pink t-shirt. They didn't have a standard answer to my question - had to get back with me a few days later after they looked into it.